The partnership between Melhor Dia and Wibx Company aims to connect fans, artists and experiences, providing exclusive advantages to users of the Wibx app and the event's audience. It gamified the audience experience, encouraging active participation in the event, but also rewarded users with Wibx, adding value to the experience. The campaign introduced backstage experiences through gamification, increasing the visibility of Melhor Dia and redefining the connection between the audience and the artists, transcending financial barriers.

Consider strategic partnerships to increase visibility, attract new audiences and provide exclusive experiences. Offer customers unique experiences, such as behind-the-scenes access or special events, enriching the relationship between the brand and customers. Explore apps, such as Wibx, to launch innovative campaigns and interact with audiences, providing accessible forms of engagement.